CALIFORNIA ARTS COUNCIL (CAC) 2008 – 2009
Public Art Project: The annual CAC promotion campaign.
Initiative: California boasts more creative businesses and creative-arts employees than any other state – 98,949 creative businesses that employ 500,891 Californians as of January 2008, according to the Creative Industries study from Americans for the Arts. According to the 2004 study The Arts: a Competitive Advantage for California II, the nonprofit arts alone account for $5.4 billion into the state’s economy. Artist Proposal: Reach out to artists and arts organizations statewide asking them to unfurl their imagination and submit an item that represents their creative vision. Incorporate the submissions in an assemblage of the California State flag titled
CALIFORNIA IMAGINATION. Installation: With the support and assistance of CAC and their Communications Director Mary Beth Barber, a statewide call went out to hundreds of artists, educators, performers, organizations, and creative professionals. In return the CAC received more than 300 items to be included in a 9’ x 15’ assemblage. A temporary installation was created from the more than 300+ objects received at the Armory for the Arts Annex in Pasadena. It was then photographed and produced into a 15 second PSA featuring the song “Pipeline” by The Ventures. Campaign: On May 15, 2008, the PSA was released on the CAC website and on YouTube. It was featured on California Channel stations, opened the San Francisco Film Festival, and played at Giants Stadium. CAC then created an actual flag of the assemblage and unfurled it on the West Steps of the state capitol in honor of Flag Day and the unveiling of the new California State flag postage stamp. CAC produced and distributed 100K magnets, postcards, and posters statewide to support CA Arts Day (October 3rd).
“The project is a great way to show off the creativity of California and the arts in our state,” said Muriel Johnson, Director of the Council.
LA’s Best Mural – July 2008
Public Art Project: To celebrate LA’s BEST 20th Anniversary, a 260-ft mural was to be painted on the construction wall at the new LAPD Metro Detention Center site in the Downtown Civic Center, along Los Angeles Street at Parker Center.
Initiative: Bring awareness to the crucial after school hours between 3:00 p.m. and 6:00 p.m. when many students are left unsupervised and rates of juvenile crime increase. The message of LA’s BEST is that children who “spend time” at LA’s BEST are far more likely to make positive choices. The mural should depict the importance of engagement in healthy, enriching and educating activities and the role they plays in juvenile crime abatement.
Artist Proposal: The “Do Time at LA’s Best” theme of the mural is a site-specific message of prevention and not detention. The idea was to create a photorealistic collage mixed with images of children working and playing in the program in a “coloring book” setting.
Installation: In collaborative with artist Marcus Suarez, the mural was developed as a temporary installation to cover an entire city block in downtown Los Angeles.
Campaign: LA’s Best launched a press conference on July 10th next to Parker Center Mayor Villaraigosa, Chief Bratton and Councilwoman Wendy Greuel joined LA’s BEST President & CEO Carla Sanger and LA’s BEST students from Leo Politi Elementary School in completing the mural as a crowd of city leaders and supporters looked on.
“This mural represents the positive choices that lead to a brighter future for the city’s children and sends a message that prevention, not detention is the ultimate goal.” said LA’s BEST President & CEO Carla Sanger.